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Juicy Couture Clothes Dubai

If you are looking for hip and trendy seasonal casual clothes, then Juicy Couture is a great brand for you to get to know. Let us get to learn about the origins of the brand, its creations and most importantly about its availability in Dubai, the Middle Eastern capital of fashion.

Although not as accessibly as other brands, the Californian brand has become widely popular in the past 10 years, thanks to such superstars as Madonna who has made the Juicy Couture velour tracksuit a trend forever.



Juicy Couture is a relatively young brand, as two Californian friends Gela Nash-Taylor and Pamela Skaist-Levy founded it in 1997 in Pacoima. The brand first produced hip maternity trousers under the name Travis Jeans that was later changed to Juicy Couture with a trendy and well-looking logo. Juicy Couture has become famous thanks to its great branding and promotional work, thanks to which it has become well-known and well-worn by top stars. The brand has been successful with fresh designs in California and was purchased by Pacific Companies, which is formerly known as Liz Claibourne Inc. The brand just went through a serious rebranding after some hard years counting from 2010. Since then it has created multiple collections and created its website from where goods can be purchased. Juicy Couture stores work in a franchise system all around the world. Its first Dubai store opened recently as well and the brand is becoming increasingly successful in the Asian continent too.

Juicy Couture is targeting the young generation generally between the age of 10 to 26. It’s clothes have all the colours and vitality for the younger generation. The brand had a breakthrough success in 2001 when Madonna wore Juicy Couture’s verlour tracksuit in more of her video clips and on the street. Since then this tracksuit is the signature piece of Juicy Couture, which produces clothes and accessories only for women and kids. The brand has a sub-brand called BIRD that produces more sophisticated pieces of clothes for work and for special occasions. Juicy Couture has seasonal collections, which include Rocker Couture, Juicy, Pretty in Pastel, Aloha, Jetsetter, Juicy Jeans and Luxe Destination Tracks. The collections include every possible clothes for the exact season we are in. Juicy Couture’s beachwear is very popular all around the world. Apart from daywear, Juicy Couture also has a successful sleepwear collection. Juicy Couture recently came out with its newest collection of watches, jewellery and it also produces hip handbags and further accessories.

Juicy Couture is a very successful brand in Dubai where after the opening of its first store, today there are over 6 destinations where you can get to find Juicy Couture stores. These include the following: Marina Mall, Mall of the Emirates, the Dubai Mall, Deira City Centre and Mirdif City Centre. Thanks to the brand’s successful positioning Juicy Couture clothes are sold in all Bloomingdale’s such as the 3 which you can get to find in Dubai’s Dubai Mall, Mall of the Emirates and Ibn Battuta Mall and you can also find the brand at Harvey Nichols, located in the Mall of the Emirates.

If you are fan of easy-to-wear hip clothes or simply want to buy some statement items, you should definitely check out the great collections of Juicy Couture and if nothing else, buy one of its iconic tracksuits to always stay in style.
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